Why Cancelled Trade Shows Are Good For Business
Have a business that is WAY too dependent on trade shows?
Let’s look at why this is actually a good thing.
First, there are no guarantees trade shows will be back up and running any time soon. A new approach to marketing is essential.
Second, the fact that you are reading this right now means a new strategy is way overdue. These days, it is essential to have 2 to 3 more marketing channels that will make a business more resilient. If a trade show goes down again, other channels will be right there to pick up the slack.
Third, if and/or when trade shows do start up again, my strategy will work to help drive new customers to your booth and set up in-person meetings in advance.
Here’s how well my strategy worked for a few clients of mine…
I sent 5,130 trade show visitors at $1.58 per visit for a machine manufacturer client, in a very small niche. What does it cost to get that much traffic to your booth?
I also helped a large heavy construction manufacturer expand the scope of their marketing beyond the old trade shows and catalog model.
In the year that I’ve been working with them, I helped them generate 527 new leads for a spec tool and 31,616 highly targeted visits to their website all for less than what they’d typically invest for attending just one trade show...
The reason, why I’m telling you this now, is, this strategy will allow me to leverage upcoming trade shows if we hurry.
I need success stories ASAP so I can help other businesses.
I am looking to book a few 1-on-1 meetings in the next couple of months with the right business owners.
Want to create a new marketing channel to replace lost trade show business? Then comment below “Let’s Talk”.
YOU MUST be selling a unique product or service in a medium to low competition niche.
YOU MUST already be spending at least $25,000 a year or more on trade shows.
If you are willing to do that, comment below and I’ll send you more information tomorrow.