Adventures in Music Podcasting

Robots are going to take our jobs. But that’s not a bad thing. In fact, it’s a great thing! Marketing experts are already telling us that the future of marketing is in AI and automation. …

Have a business that is WAY too dependent on trade shows? Let’s look at why this is actually a good thing. First, there are no guarantees trade shows will be back up and running any time soon. A new approach to marketing is essential. Second, the fact that you are…

Hey business owners, I know this is a crazy thing to ask but… Is there a part of you that kind of wishes your business wasn’t doing as well as it is? What I mean is, yeah, sure, you are grateful to have a business that is taking off. But…

Tell me if you feel the same. Most business owners don’t realize how good they have it. Let me explain… They COULD make life much easier for themselves and the people they care about and support. They are just getting by and leaving money on the table. I’ll give you…

Do you think a Spotify payments like .004891 cents per play sucks? Then you are gonna love this… The Prediction I was reading an email from one of the marketing legend Perry Marshall when I read this… “The very next thing that’s going to happen with Spotify (after they go public and…

Here’s the good news: These days if you want to sell your music online it is pretty damn easy. You find a nice music distribution service, upload your songs and BAM… you are worldwide. Your music is blasted out all over the world in less than an hour. Here’s the real bummer. This is…

Referring to Glenn Frey, Bob Lefsetz said in his column “He lived the American Dream.” Ya think? The Eagles are a huge reason why I started listening to music outside of the hard rock/metal genre when I was in my late teens. I wore out a few cassettes (remember those?)…

Here’s the deal: Next to live performances and things like meet and greets, email marketing should be at the top of the list if you are looking to build quality relationships with fans and give them a better taste of what you are all about. Here’s a few tips on…

Ever think of selling your music by the single? Or have you ever thought about re-releasing some of your album cuts as singles? If not you should be. Why? Aside from the fact that fans are starting to shun albums, here are 4 pretty good reasons.. 1) You Stay Relevant Assuming you are not…